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The mirror we hold up to the person next to us is one of the most important pictures she will ever see.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
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Mirrors
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Important
Mirror
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Good marketers tell a story.
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Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.
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Just as we don't spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
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Developing expertise or assets that are not easily copied is essential otherwise you're just a middleman.
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When you can swim, who cares how deep the water is?
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The conversation is happening about your brand whether you're a part of it or not.
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Fear for a linchpin is a clue that you're getting close to doing something important.
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I do not think you can get rid of the fear... but you can dance with it.
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Successful people are successful for one simple reason: they think about failure differently.
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The reason you might choose to embrace the artist within you now is that this is the path to (cue the ironic music) security.
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Busy does not equal important. Measured doesn't mean mattered.
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What people are afraid of isn't failure. It's blame. Criticism.
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The problem with putting it all on the line is that it might not work out. The problem with not putting it all on the line is that it will never (ever) change things for the better. Not much of a choice, I think.
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