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... outsiders are way more likely to approach your organization with fabulous projects if they think they're likely to both get a good reception and succeed when they get to market.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Good
Fabulous
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Likely
Thinking
Market
Projects
Organization
Succeed
Approach
Reception
Way
Outsiders
More quotes by Seth Godin
One key to moving forward is knowing what to leave behind.
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The way to get unstuck is to start down the wrong path, right now.
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The weird set an example for the rest of us. They raise the bar. They show us through their actions that in fact we're wired to do the new, not to comply with someone a thousand miles away.
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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
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You get to keep making art as long as you are willing to make the choices that let you make your art.
Seth Godin
Here's the thing: The book that will most change your life is the book you write.
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Acknowledge to yourself that the factory job is dead. Having a factory job is not a natural state. It wasn't at the heart of being human until very recently. We've been culturally brainwashed.
Seth Godin
There are lots of good reasons to abandon a project. Having a little competition is not one of them.
Seth Godin
If you can't sell to 1 in 1000, why market to a million?
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Don't have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve.
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Not changing your strategy merely because you're used to the one you have now is a lousy strategy.
Seth Godin
I wonder if real art comes when you build the thing that they don't have a prize for yet.
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Transferring your passion to your job is far easier than finding a job that happens to match your passion.
Seth Godin
The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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The way to work with a bully is to take the ball and go home. First time, every time. When there's no ball, there's no game. Bullies hate that. So they'll either behave so they can play with you or they'll go bully someone else.
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Even good excuses, really good ones, don't help very much. Explanations, on the other hand, are both scarce and useful. And accurate forecasts and insightful intuition are priceless.
Seth Godin
The job isn't to catch up to the status quo the job is to invent the status quo.
Seth Godin
My problem with the search for the badge of real is that it trades your goals and your happiness for someone else's.
Seth Godin
Here's the fascinating part, call it the golden shoulder: We have no idea in advance who the great contributors are going to be. We know that there's a huge cohort of people struggling outside the boundaries of the curated, selected few, but we don't know who they are.
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Do your art. But don't wreck your art if it doesn't lend itself to paying the bills. That would be a tragedy.
Seth Godin