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... outsiders are way more likely to approach your organization with fabulous projects if they think they're likely to both get a good reception and succeed when they get to market.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Thinking
Market
Projects
Organization
Succeed
Approach
Reception
Way
Outsiders
Good
Fabulous
Think
Likely

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If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.
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There are lots of good reasons to abandon a project. Having a little competition is not one of them.
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The enemy of creativity is fear.
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The danger of the Web is that you can go from idea to public announcement in under ten minutes.
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Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.
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As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before.
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All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame, and even dangerously bad ideas.
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If you hear my idea but don't believe it, that's not your fault it's mine. If you see my new product but don't buy it, that's my failure, not yours. If you attend my presentation and you're bored, that's my fault too.
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One option is to struggle to be heard whenever you're in the room... Another is to be the sort of person who is missed when you're not. The first involves making noise. The second involves making a difference.
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If you can raise money, you're never going to have trouble getting a job.
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Surprise and differentiation have far more impact than noise does.
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Not only are bloggers suckers for the remarkable, so are the people who read blogs.
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A bully is playing a game, one that he or she enjoys and needs. You're welcome to play this game if it makes you happy, but for most people, it will make you miserable.
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If you can influence the outcome, do the work. If you can't influence the outcome, ignore the possibility. It's merely a distraction.
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I think the most productive thing to do during times of change is to be your best self, not the best version of someone else.
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Our best work can't possibly appeal to the average masses, only our average work can. Finding the humility to happily walk away from those that don't get it unlocks our ability to do great work.
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Mass attention is almost unattainable and it's not clear that you want it.
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Why do we value leadership, connection and grace? Because it's scarce, and that scacity creates value.
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The mirror we hold up to the person next to us is one of the most important pictures she will ever see.
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