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... outsiders are way more likely to approach your organization with fabulous projects if they think they're likely to both get a good reception and succeed when they get to market.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Succeed
Approach
Reception
Way
Outsiders
Good
Fabulous
Think
Likely
Thinking
Market
Projects
Organization

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What I mean by art is the human act of doing something that connects us to someone else
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Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear.
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If you've got the platform and the ability to make a difference, then this goes beyond 'should' and reaches the level of 'must.' You must make a difference or you squander the opportunity. Wasting the opportunity both degrades your own ability to contribute and, more urgently, takes something away from the rest of us.
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Without people pushing against your quest to do something worth talking about, it's unlikely to be worth the journey. Persist.
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Debt creates stress, stress creates behaviors that don't lead to happiness.
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Courage doesn't always involve physical heroism in the face of death. It doesn't always require giant leaps worthy of celebration. Sometimes, courage is the willingness to speak the truth about what you see and to own what you say.
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The only thing worse than starting something and failing... is not starting something.
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Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it. -
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As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
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Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading.
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Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
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An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
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The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
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Where do you go to get permission to make a dent in the Universe ? If you think there's a chance you can make a dent, go !
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The art, the new, the ability to connect the dots and to make an impact - sooner or later, that can only come from one who creates, not from a teacher and not from a book.
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There's no correlation between how good your idea is and how likely your organization will be to embrace it.
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If you're not the best in the world at what you do, then you have to get better.
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Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
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In other words, If you don't take action, you won't get any results You are not your resume, you are your work
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Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.
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