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Confusion sets in when you're not sure if your product or service is bought or sold, or worse, if you are a salesperson just waiting for people to buy.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Waiting
Sold
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Service
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Salesperson
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Which are you?...competen t, inspiring, passionate, obsessed, provocative, impatient, hungry, driven, adoring, inspired, an artist, a genius, someone who cares...? With all these remarkable, powerful, important options available to each of us, why do so many of us default to competent?
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Initiative is the privilege of picking yourself.
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And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying hot air balloons. People who can spread ideas, regardless of what those ideas are, win. But consumers, they got way more choices than they used to and way less time.
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I believe that uncertainty is really my spirit's way of whispering, I'm in flux. I can't decide for you. Something is off-balance here.
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Without people pushing against your quest to do something worth talking about, it's unlikely to be worth the journey. Persist.
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If you're not the best in the world at what you do, then you have to get better.
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When the room brightens when you walk in, you matter.
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No, the only way to know what people think is to watch what they do, not what they say. Do they come back for more? Do you cause them to change their behavior? Can you make them smile?
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Competence is no longer a scarce commodity.
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The answer to the question where do good ideas come from is always the same, the come from bad ideas. If you come up with 20 bad ideas you get one good one.
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Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
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Everyone will think it's stupid! Everyone says it's impossible. Guess what? Everyone works in the balloon factory and everyone is wrong.
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The instinct to produce great work doesn't require a fancy notebook.
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If you try to delight the undelightable, you've made yourself miserable for no reason.
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Shame must be accepted to be effective.
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Art changes posture and posture changes innocent bystanders.
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Positive thinking is hard. Worth it, though.
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We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.
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Figure out the people part and the technology gets a whole lot simpler.
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Marketing is the art of seeing (and then creating) what might be interesting to more than our friends
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