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Confusion sets in when you're not sure if your product or service is bought or sold, or worse, if you are a salesperson just waiting for people to buy.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
People
Sets
Confusion
Product
Service
Worse
Products
Salesperson
Waiting
Sold
Sure
Bought
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Great boss is challenging people in the right way. Leading, not managing. Supporting them by giving them both a platform they can count on and expectations they can stretch for.
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Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.
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One option is to struggle to be heard whenever you're in the room... Another is to be the sort of person who is missed when you're not. The first involves making noise. The second involves making a difference.
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Plans are great, but missions are better.
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How was your day? If your answer was fine, then I don't think you were leading.
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Without people pushing against your quest to do something worth talking about, it's unlikely to be worth the journey. Persist.
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The only reason to buy a paper book any longer is to own it and cherish it and remember it and tell a story about it.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.
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Habits are more powerful than fears.
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If you hesitate to map out your future, to make a big plan or to set a goal, you've just gone ahead and mapped your future anyway.
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When kids grow up wanting to be you, you matter.
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So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.
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If it scares you, it might be a good thing to try.
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