Quote

Confusion sets in when you're not sure if your product or service is bought or sold, or worse, if you are a salesperson just waiting for people to buy.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Confusion
Product
Service
Worse
Products
Salesperson
Waiting
Sold
Sure
Bought
People
Sets

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Reputation is what people expect us to do next. It's their expectation of the quality and character of the next thing we produce or say or do. We control our actions (even when it feels like we don't) and our actions over time (especially when we think no one is looking) earn our reputation.
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If you could do tomorrow over again, would you?
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The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
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The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
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Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
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Before you promise to change the world, it makes sense to do the hard work of changing your neighborhood.
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Think big. Start small.
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Art is the work of a human, an individual seeking to make a statement, to cause a reaction, to connect. Art is something new, every time, and art might not work, precisely because it's new, because it's human and because it seeks to connect.
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Tell your lizard (brain) to shut up.
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Evolution is the most popular way we have for dealing with change.
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Marketing used to be what you say Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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People get good gigs because they stand up....You don't get picked. Reject the tyranny of picked. Pick yourself.
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Leadership is a choice. It's the choice not to do nothing.
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I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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People talking about you is far more effective than talking about yourself.
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When you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn't big 'cause they ran a lot of ads. They're big because someone took out their iPhone and said to their friend, watch this, and pressed a button and a car pulled up.
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Many people believe that great designers get great clients. It's the other way around.
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What people are afraid of isn't failure. It's blame. Criticism.
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It's not an accident that successful people read more books.
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