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Confusion sets in when you're not sure if your product or service is bought or sold, or worse, if you are a salesperson just waiting for people to buy.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
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Blogger
Computer Scientist
Economist
Entrepreneur
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Mount Vernon
New York
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If you use your money to create exceptional products and services, you won't need to spend it on advertising.
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There's no life-work balance. I think you have to have the discipline to have the life you want to have. And if you are stealing from one part of your life in order to make the other part work, you are going to pay for it.
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Here's the fascinating part, call it the golden shoulder: We have no idea in advance who the great contributors are going to be. We know that there's a huge cohort of people struggling outside the boundaries of the curated, selected few, but we don't know who they are.
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What are you working on? If someone asks you that, are you excited to tell them the answer? If you're not, you're wasting away.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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How dare you settle for less when the world has made it so easy for you to be remarkable?
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Fear for a linchpin is a clue that you're getting close to doing something important.
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The less people know, the more they yell.
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Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
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Every voice doesn't matter--only the voices that move your idea forward, that make it better, that make you better, that make it more likely you will ship work that benefits your tribe.
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Reputation is what people expect us to do next. It's their expectation of the quality and character of the next thing we produce or say or do. We control our actions (even when it feels like we don't) and our actions over time (especially when we think no one is looking) earn our reputation.
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Quality is not an absolute measure. It doesn't mean 'deluxeness' or 'perfection'. It means keeping the promise the customer wants you to make.
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No one can force you to stand up, speak up and make a difference. But if you back off and play along, please understand that whatever happens happened, at least in part, because you acquiesced.
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The time to look for a new job is when you don't need one. The time to switch jobs is before it feels comfortable.
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Everyone is not your customer.
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Surprise and differentiation have far more impact than noise does.
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The only path to amazing runs directly through not-yet-amazing
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Too often, the person who wrecks our work is us.
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Not changing your strategy merely because you're used to the one you have now is a lousy strategy.
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