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As long as you want to please everyone, you won't please anyone.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Please
Anyone
Everyone
Long

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Acknowledge to yourself that the factory job is dead. Having a factory job is not a natural state. It wasn't at the heart of being human until very recently. We've been culturally brainwashed.
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Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
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If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.
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It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.
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No one can force you to stand up, speak up and make a difference. But if you back off and play along, please understand that whatever happens happened, at least in part, because you acquiesced.
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Marketing begins before the product is launched.
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Before you promise to change the world, it makes sense to do the hard work of changing your neighborhood.
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Average feels safe but it's not. It's invisible.
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More process, less innovation. More operations, less innovation. More management, less innovation. More entrepreneurs, more innovation.
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The reason you might choose to embrace the artist within you now is that this is the path to (cue the ironic music) security.
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Once you have permission to talk to someone, finding new products or services for them is a smart way to grow.
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The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.
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Competence is no longer a scarce commodity.
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Don't scale because you think there's a pot of gold over that rainbow. Scale because you're ready and eager to do heroic work, every day, forever.
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Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading.
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In a digital world, the gift I give you almost always benefits me more than it costs.
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When you can swim, who cares how deep the water is?
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If you can raise money, you're never going to have trouble getting a job.
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Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.
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There are lots of good reasons to abandon a project. Having a little competition is not one of them.
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