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Incrementalism ceases to be a good strategy when there's a cliff on the route.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Routes
Cease
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Cliff
Cliffs
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Ceases
More quotes by Seth Godin
The resistance is the voice in your head telling you to use bullets in your PowerPoint slides...It’s the voice that tells you to leave controversial ideas out of the paper you’re writing, because the teacher won’t like them. The resistance pushes relentlessly for you to fit in.
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The resistance is not something to be avoided, it's something to seek out.
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There's no shortage of great ideas. There's a shortage of execution.
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If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.
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The cost of being wrong is less than the cost of doing nothing.
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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Making promises and keeping them is a great way to build a brand.
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The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest.
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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
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Blaming the system is soothing because it lets you off the hook. But when the system is broken, we wonder why you were relying in the system in the first place.
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What I mean by art is the human act of doing something that connects us to someone else
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Tribes makes our lives better, and leading a tribe is the best life of all.
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Data is not useful until it becomes information.
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The answer to the question where do good ideas come from is always the same, the come from bad ideas. If you come up with 20 bad ideas you get one good one.
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The only path to amazing runs directly through not-yet-amazing . But not-yet-amazing is a great place to start, because that's where you are. For now.
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If it's work, we try to figure out how to do less, If it's art, we try to figure out how to do more
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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Be relentlessly generous, without focusing on when it will come back to you.
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Human beings, thanks to culture and genetics, are inclined to be pessimistic, fearful, skeptical and believers in conspiracy theories. We also don't like change.
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Good ideas come from bad ideas, but only if there are enough of them.
Seth Godin
