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Competence is no longer a scarce commodity.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Commodity
Longer
Scarce
Competence

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No organization ever created an innovation. People innovate, not companies.
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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked quit waiting for someone to give you permission quit waiting for someone to say you are officially qualified... and pick yourself.
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In nearly every case, trying to lead everyone results in leading no one in particular.
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Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won't waste time doing it over.
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If you're not the best in the world at what you do, then you have to get better.
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There's no correlation between how good your idea is and how likely your organization will be to embrace it.
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If you use your money to create exceptional products and services, you won't need to spend it on advertising.
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If you want to get in shape, go to the # gym every single day, change your clothes and take a shower. If you can do that every single day for a month, pretty soon you'll start doing something while you're there.
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Big ideas are little ideas that no-one killed too soon.
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The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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The time to look for a new job is when you don't need one. The time to switch jobs is before it feels comfortable.
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Don't scale because you think there's a pot of gold over that rainbow. Scale because you're ready and eager to do heroic work, every day, forever.
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You cannot buy your way to share of voice today you cannot buy attention anymore.
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The only path to amazing runs directly through not-yet-amazing . But not-yet-amazing is a great place to start, because that's where you are. For now.
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You can game the social media in the short run, but not for long.
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As soon as we associate reading with a test, we've missed the point.
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The job isn't to catch up to the status quo the job is to invent the status quo.
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Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they're the ones that are going to spread the word for you.
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