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In nearly every case, trying to lead everyone results in leading no one in particular.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
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Blogger
Computer Scientist
Economist
Entrepreneur
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Mount Vernon
New York
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Black Friday is a media trap, an orchestrated mass hallucination based on herd dynamics and the media cycle.
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After you produce you can select. you can curate. you can censor. But for now, have bad ideas, lots and lots of bad ideas.
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Persistence isn't using the same tactics over and over. Persistence is having the same goal over and over.
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Getting picked is fine if it happens to you. But it's not a plan. It's a version of waiting and hoping.
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Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it. -
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Here's the fascinating part, call it the golden shoulder: We have no idea in advance who the great contributors are going to be. We know that there's a huge cohort of people struggling outside the boundaries of the curated, selected few, but we don't know who they are.
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If you can't sell to 1 in 1000, why market to a million?
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Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.
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Instead of focusing on arguing with people who say no, it might be easier to get near the people who like to say yes.
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One way to think about running a successful business is to figure out what the least you can do is, and do that.
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When kids grow up wanting to be you, you matter.
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Real content marketing isn’t repurposed advertising, it is making something worth talking about.
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Build it, and they will come only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.
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Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
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Who gets to decide what you want?
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As long as you want to please everyone, you won't please anyone.
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My new favorite word is 'awkward.'...Th e reason we need to be in search of awkward is that awkward is the barrier between us and excellence, between where we are and the remarkable. If it were easy, everyone would have done it already, and it wouldn't be worth the effort.
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This might end up in crying. If you're not prepared to cry about it, I'm not sure you're making art. And if you're not prepared to dance in anticipation, you're definitely not making art.
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Shame must be accepted to be effective.
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