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In nearly every case, trying to lead everyone results in leading no one in particular.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
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Mount Vernon
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More quotes by Seth Godin
How dare you settle for less when the world has made it so easy for you to be remarkable?
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I have something to say. I know how to do something. I’m doing it. If you want me to do it with you, raise your hand.
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Competence is the enemy of change!
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Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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The innovator creates a business where they are making money, even when they sleep.
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It's human nature to quit when it hurts. But it's that reflex that creates scarcity.
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The Cul-de-Sac ( French for dead end ) ... is a situation where you work and work and work and nothing much changes
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If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.
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Our best work can't possibly appeal to the average masses, only our average work can. Finding the humility to happily walk away from those that don't get it unlocks our ability to do great work.
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You don't become indispensable merely because you are different. But the only way to become indispensable is to be different. That's because if you're the same, so are plenty of other people.
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By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.
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You can game the social media in the short run, but not for long.
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Now, before sliced bread was invented in the 1910s I wonder what they said? Like the greatest invention since the telegraph or something. But... the thing about the invention of sliced bread is this - that for the first 15 years after sliced bread was available no one bought it no one knew about it it was a complete and total failure.
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The market and the consumer and idea trump the system.
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What I mean by art is the human act of doing something that connects us to someone else
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Acknowledge to yourself that the factory job is dead. Having a factory job is not a natural state. It wasn't at the heart of being human until very recently. We've been culturally brainwashed.
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One way to think about running a successful business is to figure out what the least you can do is, and do that.
Seth Godin
And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying hot air balloons. People who can spread ideas, regardless of what those ideas are, win. But consumers, they got way more choices than they used to and way less time.
Seth Godin
