Quote

In nearly every case, trying to lead everyone results in leading no one in particular.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Trying
Case
Every
Lead
Leadership
Motivational
Cases
Particular
Results
Leading
Everyone
Nearly

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Learning is not done to you, it is something you choose to do.
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Just because the tide is out, doesn't mean there is less water in the ocean.
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Networking that matters is helping people achieve their goals.
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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you're more likely to shore it up and create an environment where it can take place.
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And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying hot air balloons. People who can spread ideas, regardless of what those ideas are, win. But consumers, they got way more choices than they used to and way less time.
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As you've probably discovered, great work makes us uncomfortable.
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The combination of fear and ignorance (two sides of the same coin) can be paralyzing.
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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Average feels safe but it's not. It's invisible.
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Competence is no longer a scarce commodity.
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The way to get unstuck is to start down the wrong path, right now.
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If you hear my idea and dont believe it , thats not your fault its mine.
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Marketing begins before the product is launched.
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We are too focused on avoiding criticism and not enough on making a difference.
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Just as we don't spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
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Mostly, the best way to be the next Mark Zuckerberg is to make difficult choices.
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Either you defend the status quo, or you invent the future.
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You can game the social media in the short run, but not for long.
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Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.
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