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Quality is not an absolute measure. It doesn't mean 'deluxeness' or 'perfection'. It means keeping the promise the customer wants you to make.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Make
Measure
Perfection
Promise
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Quality
Keeping
Means
Absolutes
Doesn
Absolute
Mean
Customers
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The problem with requiring people to be loud and angry to get things done is that you're now surrounded by people who are loud and angry.
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Don't create for the masses. Create for the people who are your kind of weird.
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The resistance is not something to be avoided, it's something to seek out.
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Ideas that spread win.
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Saying no to loud people gives you the resources to say yes to important opportunities.
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I see things differently when I'm focused on opening doors for other people, and more often than not, my doors are opened as well.
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Every voice doesn't matter--only the voices that move your idea forward, that make it better, that make you better, that make it more likely you will ship work that benefits your tribe.
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The art, the new, the ability to connect the dots and to make an impact - sooner or later, that can only come from one who creates, not from a teacher and not from a book.
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When you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn't big 'cause they ran a lot of ads. They're big because someone took out their iPhone and said to their friend, watch this, and pressed a button and a car pulled up.
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There's no map for being an artist.
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Books work as an art form (and an economic one) because they are primarily the work of an individual.
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If you can't make money from attention, you should do something else for a living.
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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
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If you try to delight the undelightable, you've made yourself miserable for no reason.
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Many Things That Are True Are True Because You Believe Them.
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Studying entrepreneurshi p without doing it... is like studying the appreciation of music without listening to it.
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If you can't sell to 1 in 1000, why market to a million?
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Content Marketing is all the Marketing that's left.
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Developing expertise or assets that are not easily copied is essential otherwise you're just a middleman.
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Art isn't only a painting. Art is anything that's creative, passionate, and personal. And great art resonates with the viewer, not only with the creator... Art is a personal gift that changes the recipient. The medium doesn't matter. The intent does. Art is a personal act of courage, something one human does that creates change in another.
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