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It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Working
Microphone
Making
Microphones
Much
Louder
Time
Compelling
Message
Messages
Spend
Easier
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I believe that uncertainty is really my spirit's way of whispering, I'm in flux. I can't decide for you. Something is off-balance here.
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Will you succeed because you are more well-rounded than others? Because you fit in better than everyone else? Bloody unlikely. We succeed when we are trusted to be the best at what we do.
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People talking about you is far more effective than talking about yourself.
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Just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.
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The way to work with a bully is to take the ball and go home. First time, every time. When there's no ball, there's no game. Bullies hate that. So they'll either behave so they can play with you or they'll go bully someone else.
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If you can't make money from attention, you should do something else for a living.
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If you speak up online and your ideas have currency, people are going to show up and want to connect with you. What we need more of are people with the guts and emotional labour to do this. The greatest shortage in today's society is an instinct to produce.
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Reputation is what people expect us to do next. It's their expectation of the quality and character of the next thing we produce or say or do. We control our actions (even when it feels like we don't) and our actions over time (especially when we think no one is looking) earn our reputation.
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Nothing about becoming indispensable is easy. If it's easy, it's already been done and it's no longer valuable.
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Don’t be different just to be different. Be different to be better.
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No is the foundation that we can build our yes on.
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Art is the act of doing work that matters while dancing with the voice in your head that screams for you to stop.
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