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It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Message
Messages
Spend
Easier
Working
Microphone
Making
Microphones
Much
Louder
Time
Compelling
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If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.
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Persistence isn't using the same tactics over and over. Persistence is having the same goal over and over.
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Do your art. But don't wreck your art if it doesn't lend itself to paying the bills. That would be a tragedy.
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If you try to delight the undelightable, you've made yourself miserable for no reason.
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The key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.
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Build it, and they will come only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.
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The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.
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If you're not willing to get your 'worst one ever' out of the way, how will you possibly do better than that?
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Sometimes, we're so focused on being consistent that we also lower the bar on amazing. After all, the thinking goes, if we can't be amazing all the time, better to reset the expectation to merely good. Which robs us of the ability to (sometimes) be amazing.
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The easiest way to thrive as an outlier is to avoid being one. At least among your most treasured peers. Surround yourself with people in at least as much of a hurry, at least as inquisitive, at least as focused as you are.
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There's no map for being an artist.
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Books work as an art form (and an economic one) because they are primarily the work of an individual.
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It's human nature to quit when it hurts. But it's that reflex that creates scarcity.
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The thing is, the future happens. Every single day, like it or not. Sure, tomorrow is risky, frightening and in some way represents one step closer to the end. But it also brings with it the possibility of better and the chance to do something that matters.
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Competence is the enemy of change!
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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
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Successful people fail often, and, worth noting, learn more from that failure than everyone else.
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
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I see things differently when I'm focused on opening doors for other people, and more often than not, my doors are opened as well.
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The job is not your work what you do with your heart and soul is the work.
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