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It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Spend
Easier
Working
Microphone
Making
Microphones
Much
Louder
Time
Compelling
Message
Messages
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If you can’t state your position in eight words, you don’t have a position.
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The key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.
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Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.
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Good ideas come from bad ideas, but only if there are enough of them.
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Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone.
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The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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Basically you create your experience through your beliefs about yourself and the nature of reality. Another way to understand this is to realize that you create your experiences through your expectations.
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Little changes cost you. Big changes benefit you by changing the game, but only if you go first.
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Everyone is not your customer.
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Plans are great, but missions are better.
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Habits are where our lives and careers and bodies are made.
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Once you free yourself from the need for perfect acceptance, it's a lot easier to launch work that matters.
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Debt creates stress, stress creates behaviors that don't lead to happiness.
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It's time to stop complying with the system and draw your own map. Stop settling for what's good enough and start creating art that matters.
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The answer to the question where do good ideas come from is always the same, the come from bad ideas. If you come up with 20 bad ideas you get one good one.
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Just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.
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In a race, sooner or later there's a moment that separates the winner from those who don't win. That instant is your chance, the moment you've been waiting for.
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believe that giving up is the same thing as being realistic.
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Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
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It's easy to pretend expertise when there's no data to contradict you.
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