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It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Spend
Easier
Working
Microphone
Making
Microphones
Much
Louder
Time
Compelling
Message
Messages
More quotes by Seth Godin
Will you succeed because you are more well-rounded than others? Because you fit in better than everyone else? Bloody unlikely. We succeed when we are trusted to be the best at what we do.
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
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The value we create is directly related to how much valuable information we can produce, how much trust we can earn, and how often we innovate.
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Art is a personal act of courage, something one human does that creates change in another.
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What you do for a living is not be creative, what you do for a living is ship.
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Too often, we don't give people the opportunity to fill in the blanks.
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Either you defend the status quo, or you invent the future.
Seth Godin
The best marketing strategy is to destroy your industry before your competition does.
Seth Godin
It's easy to pretend expertise when there's no data to contradict you.
Seth Godin
More and more people now have jobs that require them to confront the risk of appearing stupid on a regular basis.
Seth Godin
The thing is, the future happens. Every single day, like it or not. Sure, tomorrow is risky, frightening and in some way represents one step closer to the end. But it also brings with it the possibility of better and the chance to do something that matters.
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A brand that stands for what all brands stand for stands for nothing much.
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Play a new game, not the older game but faster.
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If it scares you, it might be a good thing to try.
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If you don't like your definition of 'good enough', then feel free to change that, but the goal before shipping is merely that. Not perfect.
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Sometimes, we're so focused on being consistent that we also lower the bar on amazing. After all, the thinking goes, if we can't be amazing all the time, better to reset the expectation to merely good. Which robs us of the ability to (sometimes) be amazing.
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Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
Seth Godin
Basically you create your experience through your beliefs about yourself and the nature of reality. Another way to understand this is to realize that you create your experiences through your expectations.
Seth Godin
You dont need to convince everyone. All you need to do is motivate people who choose to follow you.
Seth Godin
Or, if I take that same auditorium and I make it much bigger and put more space between seats, it'll be quieter because it's much harder when you're not in physical contact with people to spread a virus from person-to-person, right? There are all sorts of patterns that we see in epidemiology that help us understand why something spreads.
Seth Godin
