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It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Working
Microphone
Making
Microphones
Much
Louder
Time
Compelling
Message
Messages
Spend
Easier
More quotes by Seth Godin
The only path to amazing runs directly through not-yet-amazing . But not-yet-amazing is a great place to start, because that's where you are. For now.
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A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.
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The question isn’t whether or not you should wait to be picked, the question is whether you care enough to pick yourself.
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Content Marketing is all the Marketing that's left.
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If you demand that everything that happens be something you are adequately prepared for, I wonder if you’ve chosen never to leap in ways that we need you to leap. Once we embrace this chasm, then for the things for which we can never be prepared, we are of course, always prepared.
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No one is as smart as all of us.
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What you do for a living is not be creative, what you do for a living is ship.
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The enemy of creativity... is fear. We're all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
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The question is not Will you succeed? but rather, Will you matter?
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Just as we don't spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
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By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.
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Marketing begins before the product is launched.
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The YouTube video maker gets more out of making a video than you get out of watching it.
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The danger of the Web is that you can go from idea to public announcement in under ten minutes.
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It's entirely possible that there won't be a standing ovation at the end of your journey. That's okay. At least you lived.
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If you could do tomorrow over again, would you?
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If you're not willing to face the abyss of choice, you will almost certainly not spend enough time dancing with opportunity.
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If you believe that a given situation should make you unhappy, then it will, and the unhappiness will then reinforce the condition.
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Good marketers tell a story.
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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