Quote

Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Natural
Spreads
Stories
Sales
Marketing
Resistance
Tells
Overcoming
Spread
Story
Overcomes

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No niche is too small if it's yours.
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You can't have good ideas unless you're willing to generate a lot of bad ones.
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Reputation is what people expect us to do next. It's their expectation of the quality and character of the next thing we produce or say or do. We control our actions (even when it feels like we don't) and our actions over time (especially when we think no one is looking) earn our reputation.
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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
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The future of publishing is about having connections to readers and the knowledge of what those readers want.
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Emotional labor is available to all of us, but it is rarely exploited as a competitive advantage.
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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No one knows more about the way you think than you do.
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If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against your quest to do something worth talking about, it's unlikely it would be worth the journey. Persist.
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Studying entrepreneurshi p without doing it... is like studying the appreciation of music without listening to it.
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We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.
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Just about anything worth doing is worth doing better.
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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
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What I learned: Shun nonbelievers. Ignore critics. Do your best for people who want to dance with you.
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Communication is the transfer of emotion.
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For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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Positive thinking is hard. Worth it, though.
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Your drudgery is another person's delight. It's only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
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Our best work can't possibly appeal to the average masses, only our average work can. Finding the humility to happily walk away from those that don't get it unlocks our ability to do great work.
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The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they've got is probably better than the risk and fear that come with change.
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