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Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Stories
Sales
Marketing
Resistance
Tells
Overcoming
Spread
Story
Overcomes
Natural
Spreads

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Tribes makes our lives better, and leading a tribe is the best life of all.
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If you've got the platform and the ability to make a difference, then this goes beyond 'should' and reaches the level of 'must.' You must make a difference or you squander the opportunity. Wasting the opportunity both degrades your own ability to contribute and, more urgently, takes something away from the rest of us.
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In other words, If you don't take action, you won't get any results You are not your resume, you are your work
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Little changes cost you. Big changes benefit you by changing the game, but only if you go first.
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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A brand that stands for what all brands stand for stands for nothing much.
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Who gets to decide what you want?
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Big ideas are little ideas that no-one killed too soon.
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Excellence isn't about meeting the spec, it's about setting the spec.
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Acknowledge to yourself that the factory job is dead. Having a factory job is not a natural state. It wasn't at the heart of being human until very recently. We've been culturally brainwashed.
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Skepticism doesn't help you hear.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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Learning is not done to you, it is something you choose to do.
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The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest.
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The innovator creates a business where they are making money, even when they sleep.
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No, the only way to know what people think is to watch what they do, not what they say. Do they come back for more? Do you cause them to change their behavior? Can you make them smile?
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Be genuine. Be remarkable. Be worth connecting with.
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Content Marketing is all the Marketing that's left.
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And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.
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Dig your well before you're thirsty.
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