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Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Overcoming
Spread
Story
Overcomes
Natural
Spreads
Stories
Sales
Marketing
Resistance
Tells
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We are leaving the industrial economy and entering the connection economy.
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The first step to getting good is admitting that you aren't (yet).
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Perhaps your challenge isn't finding a better project or a better boss. Perhaps you need to get in touch with what it means to feel passionate. People with passion look for ways to make things happen.
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You succeed because you've chosen to be confident. It's not really useful to require yourself to be successful before you're able to become confident.
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An organization filled with honest, motivated, connected, eager, learning, experimenting, ethical and driven people will always defeat the one that merely has talent. Every time.
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The instinct to produce great work doesn't require a fancy notebook.
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The ladder of success isn't a ladder. It's a series of steps with leaps interspersed along the way.
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You don't win an Olympic gold medal with a few weeks of intensive training.
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All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame, and even dangerously bad ideas.
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Great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant and grow again.
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If you're working with a spreadsheet or a thread of correspondence or a set of data, I'm not sure you're doing your best work if you're doing it on an iPhone.
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The way I understand gifts is that the giver must make a sacrifice, create an uneven exchange, bring himself closer to the recipient, create change and do it all with the right spirit.
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I wonder if real art comes when you build the thing that they don't have a prize for yet.
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The best creative solutions don't come from finding good answers to the questions that are presented... They come from inventing new questions!
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Real content marketing isn’t repurposed advertising, it is making something worth talking about.
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Who gets to decide what you want?
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The definition of a revolution: it destroys the perfect and enables the impossible.
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Don't wait to be picked. Pick yourself.
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Someone can always do your job a little better or faster or cheaper than you can.
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You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.
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