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Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Marketing
Resistance
Tells
Overcoming
Spread
Story
Overcomes
Natural
Spreads
Stories
Sales
More quotes by Seth Godin
A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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All motivation is self-motivation. Your family, your boss, or your co-workers can try to get your engine going, but until you decide what to accomplish, nothing will happen.
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Competition and the market are like water, they go where they want
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If you can't be remarkable, perhaps you should consider doing nothing until you can.
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Build it, and they will come only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.
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Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear.
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Busy does not equal important. Measured doesn't mean mattered.
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Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
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The value we create is directly related to how much valuable information we can produce, how much trust we can earn, and how often we innovate.
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No organization ever created an innovation. People innovate, not companies.
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A customer is never out of warranty, even if his product is.
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Little changes cost you. Big changes benefit you by changing the game, but only if you go first.
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It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.
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Data is not useful until it becomes information.
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Books work as an art form (and an economic one) because they are primarily the work of an individual.
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Emotional labor is available to all of us, but it is rarely exploited as a competitive advantage.
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The resistance is the voice in your head telling you to use bullets in your PowerPoint slides...It’s the voice that tells you to leave controversial ideas out of the paper you’re writing, because the teacher won’t like them. The resistance pushes relentlessly for you to fit in.
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You gain converts by winning at something the existing provider didn't think was so important.
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Finding new ways, more clever ways to interrupt people doesn't work.
Seth Godin
Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person's shoes. There's no rational, universal course because individuals have different goals, different worldviews and different experiences.
Seth Godin
