Quote

Excellence isn't about meeting the spec, it's about setting the spec.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Spec
Specs
Settings
Meeting
Excellence
Meetings
Setting

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Treat different people differently. Anything else is a compromise.
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Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it. -
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My problem with the search for the badge of real is that it trades your goals and your happiness for someone else's.
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There's no correlation between how good your idea is and how likely your organization will be to embrace it.
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Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
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Data is not useful until it becomes information.
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Too often, the person who wrecks our work is us.
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No one is as smart as all of us.
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All good ideas are terrible... Until people realize they are obvious. If you're not willing to live through the terrible stage, you'll never get to the obvious part.
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What evidence would you need to see to change your mind about this?
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Care. Care more than you need to, more often than expected, more completely than the other guy.
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