Quote

Excellence isn't about meeting the spec, it's about setting the spec.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Spec
Specs
Settings
Meeting
Excellence
Meetings
Setting

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A brand that stands for what all brands stand for stands for nothing much.
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Just about anything worth doing is worth doing better.
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The enemy of fear is creativity.
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Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
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You succeed because you've chosen to be confident. It's not really useful to require yourself to be successful before you're able to become confident.
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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
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Leadership is a choice. It's the choice not to do nothing.
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