Quote

The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Three
Connections
Else
Privilege
Slippery
Firsts
Matters
Asset
Everything
Awareness
Interaction
Nothing
Lead
Permission
Matter
Habit
Assets
First
Trust
Digital
Mean
Maybe
Connection

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If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.
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