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The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Matter
Habit
Assets
First
Trust
Digital
Mean
Maybe
Connection
Three
Connections
Else
Privilege
Slippery
Firsts
Matters
Asset
Everything
Awareness
Interaction
Nothing
Lead
Permission
More quotes by Seth Godin
Say what you believe and see who follows.
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It's clearly more fun to make the rules than to follow them.
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If you've got the platform and the ability to make a difference, then this goes beyond 'should' and reaches the level of 'must.' You must make a difference or you squander the opportunity. Wasting the opportunity both degrades your own ability to contribute and, more urgently, takes something away from the rest of us.
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Art is when we do work that matters in a creative way, in a way that touches (people) and changes them for the better.
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If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against your quest to do something worth talking about, it's unlikely it would be worth the journey. Persist.
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Average feels safe but it's not. It's invisible.
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The best marketing strategy is to destroy your industry before your competition does.
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The only purpose of customer service is to change feelings.
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Getting picked is fine if it happens to you. But it's not a plan. It's a version of waiting and hoping.
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Books work as an art form (and an economic one) because they are primarily the work of an individual.
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The market and the consumer and idea trump the system.
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Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they're the ones that are going to spread the word for you.
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When kids grow up wanting to be you, you matter.
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As you've probably discovered, great work makes us uncomfortable.
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My new favorite word is 'awkward.'...Th e reason we need to be in search of awkward is that awkward is the barrier between us and excellence, between where we are and the remarkable. If it were easy, everyone would have done it already, and it wouldn't be worth the effort.
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No, the only way to know what people think is to watch what they do, not what they say. Do they come back for more? Do you cause them to change their behavior? Can you make them smile?
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Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.
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There's a huge difference between being a replaceable cog on the assembly line and being the one who is missed, the one with a unique contribution, the one who made a difference.
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Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
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Somewhere in the world, someone is doing something that you decided couldn't be done.
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