Quote

Black Friday is a media trap, an orchestrated mass hallucination based on herd dynamics and the media cycle.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Friday
Hallucination
Cycles
Hallucinations
Based
Herd
Mass
Herds
Media
Dynamics
Black
Trap
Cycle
Traps
Orchestrated

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A brilliant author or businesswoman or senator or software engineer is brilliant only in tiny bursts. The rest of the time, they’re doing work that most any trained person could do.
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As soon as we associate reading with a test, we've missed the point.
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Don't try to be the 'next'. Instead, try to be the other, the changer, the new.
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I have something to say. I know how to do something. I’m doing it. If you want me to do it with you, raise your hand.
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All great programmers learn the same way. They poke the box. They code something and see what the computer does. They change it and see what the computer does. They repeat the process again and again until they figure out how the box works.
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There's no map for being an artist.
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Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.
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Gratitude and opportunity create more of the same.
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If you are afraid to write or edit or assemble or disassemble, you are merely a spectator. And you are trapped, trapped by the instructions of those you've chosen to follow. Twenty people in the field and eighty thousand in the stands. The spectators are the ones who paid to watch, but it's the player on the field who are truly alive.
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Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.
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Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.
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... outsiders are way more likely to approach your organization with fabulous projects if they think they're likely to both get a good reception and succeed when they get to market.
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Your drudgery is another person's delight. It's only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
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When the legacy you leave behind lasts for hours, days or a lifetime, you matter.
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We've greatly exaggerated the risk of sinking, without celebrating the value of swimming.
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The thing is, the future happens. Every single day, like it or not. Sure, tomorrow is risky, frightening and in some way represents one step closer to the end. But it also brings with it the possibility of better and the chance to do something that matters.
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If you try to delight the undelightable, you've made yourself miserable for no reason.
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The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
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