Quote

The only reason to buy a paper book any longer is to own it and cherish it and remember it and tell a story about it.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Remember
Reason
Cherish
Book
Paper
Longer
Story
Tell
Stories

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Good marketers tell a story.
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If you hesitate to map out your future, to make a big plan or to set a goal, you've just gone ahead and mapped your future anyway.
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As soon as we associate reading with a test, we've missed the point.
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If you can influence the outcome, do the work. If you can't influence the outcome, ignore the possibility. It's merely a distraction.
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'Good enough' stopped being good enough a long time ago. so why not be great?
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
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You can't have good ideas unless you're willing to generate a lot of bad ones.
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Why do we value leadership, connection and grace? Because it's scarce, and that scacity creates value.
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Nothing about becoming indispensable is easy. If it's easy, it's already been done and it's no longer valuable.
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Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
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We are too focused on avoiding criticism and not enough on making a difference.
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A business owner is the boss, but it's a job, a place that is stable and profitable. An entrepreneur is an artist of sorts, throwing his/herself into impossible situations and seeking out problems that require heart and guts to solve. Both are fine, but choose.
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All great programmers learn the same way. They poke the box. They code something and see what the computer does. They change it and see what the computer does. They repeat the process again and again until they figure out how the box works.
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What are you working on? If someone asks you that, are you excited to tell them the answer? If you're not, you're wasting away.
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The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they've got is probably better than the risk and fear that come with change.
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Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
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It's uncomfortable to challenge the status quo.
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Practice works because practice gives us a chance to relax enough to make smart choices.
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Is it worth getting one more tweet out, or putting your phone down and doing something that is worth tweeting?
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