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The only reason to buy a paper book any longer is to own it and cherish it and remember it and tell a story about it.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
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Blogger
Computer Scientist
Economist
Entrepreneur
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Mount Vernon
New York
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Why do we value leadership, connection and grace? Because it's scarce, and that scacity creates value.
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Little changes cost you. Big changes benefit you by changing the game, but only if you go first.
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I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn't increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue.
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In a digital world, the gift I give you almost always benefits me more than it costs.
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By the time there is a case study about your industry, you are already too late.
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If it scares you, it might be a good thing to try.
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As long as you want to please everyone, you won't please anyone.
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Confusion sets in when you're not sure if your product or service is bought or sold, or worse, if you are a salesperson just waiting for people to buy.
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No one knows more about the way you think than you do.
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The only path to amazing runs directly through not-yet-amazing
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So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.
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It takes three years to be an overnight success, sometimes more.
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If you hear my idea but don't believe it, that's not your fault it's mine. If you see my new product but don't buy it, that's my failure, not yours. If you attend my presentation and you're bored, that's my fault too.
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When we intentionally seek out the difficult tasks, we're much more likely to actually create value.
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As you've probably discovered, great work makes us uncomfortable.
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If you want to be a leader, go lead
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Will you succeed because you are more well-rounded than others? Because you fit in better than everyone else? Bloody unlikely. We succeed when we are trusted to be the best at what we do.
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Art is the work of a human, an individual seeking to make a statement, to cause a reaction, to connect. Art is something new, every time, and art might not work, precisely because it's new, because it's human and because it seeks to connect.
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If you're different somehow and have made yourself unique, people will find you and pay you more.
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