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There's a huge difference between being a replaceable cog on the assembly line and being the one who is missed, the one with a unique contribution, the one who made a difference.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Huge
Replaceable
Differences
Cogs
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Assembly
Made
Missed
Contribution
Unique
Line
Difference
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The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.
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Busy does not equal important. Measured doesn't mean mattered.
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The easiest way to thrive as an outlier is to avoid being one. At least among your most treasured peers. Surround yourself with people in at least as much of a hurry, at least as inquisitive, at least as focused as you are.
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believe that giving up is the same thing as being realistic.
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I'm not a psychopath-I'm wearing a tie!
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I do not think you can get rid of the fear... but you can dance with it.
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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
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Great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant and grow again.
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People that take responsibility are often given responsibility!
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Trust is precious and easily wasted, and guessing is a lousy foundation for future progress.
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No niche is too small if it's yours.
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If you want to dig a big hole, you need to stay in one place.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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Content marketing is the only marketing left
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Art is when we do work that matters in a creative way, in a way that touches (people) and changes them for the better.
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If it's work, we try to figure out how to do less, If it's art, we try to figure out how to do more
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Just because the tide is out, doesn't mean there is less water in the ocean.
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All good ideas are terrible... Until people realize they are obvious. If you're not willing to live through the terrible stage, you'll never get to the obvious part.
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If you can't be remarkable, perhaps you should consider doing nothing until you can.
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The first rule of doing work that matters: Go to work on a regular basis.
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