Quote

Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Time
Scales
People
Anymore
Average
Worth
Making
Care
Gala
Find
Pitch
Going
Scale

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Lack of resources (payroll), time and competing priorities are why so many nonprofits haven't done well. It's that simple.
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Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person's shoes. There's no rational, universal course because individuals have different goals, different worldviews and different experiences.
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Just as we don't spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
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The good news is that more than ever, value accrues to those that show up, those that make a difference, those that do work that matters.
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The best marketing strategy is to destroy your industry before your competition does.
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
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Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
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The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.
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Competition validates you. It creates a category. It permits the sale to be this or that, not yes or no.
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In nearly every case, trying to lead everyone results in leading no one in particular.
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One way to think about running a successful business is to figure out what the least you can do is, and do that.
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We know what you want to accomplish... The real question is, 'what are you willing to push through the dip for?' What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that's what's going to actually get done.
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Dreamers don't have special genes. They find circumstances that amplify their dreams.
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No more than six words on a slide. Ever. There is no presentation so complex that this rule needs to be broken.
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If you're going to invest a valuable asset (like time), go ahead and make it productive. Use a postit or two, or some index cards or a highlighter. Not to write down stuff so you can forget it later, but to create marching orders. It's simple: if three weeks go by and you haven't taken action on what you've written down, you wasted your time.
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Fear is the workout we give ourselves imagining what will happen if things don't work out. . . . Worry is our effort to imagine every possible way to avoid the outcome that is causing us fear, and failing that, to survive the thing that we fear if it comes to fruition.
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The art, the new, the ability to connect the dots and to make an impact - sooner or later, that can only come from one who creates, not from a teacher and not from a book.
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The job isn't to catch up to the status quo the job is to invent the status quo.
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Good marketers measure.
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The time to look for a new job is when you don't need one. The time to switch jobs is before it feels comfortable.
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