Quote

Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Average
Worth
Making
Care
Gala
Find
Pitch
Going
Scale
Time
Scales
People
Anymore

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Every day I meet people who have so much to give but have been...frighten ed enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must.
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At the heart of art is learning to see
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If you can't sell to 1 in 1000, why market to a million?
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As long as you want to please everyone, you won't please anyone.
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Doing justice to the work is your task, not setting a world record.
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Success brings with it the fear of blowing it. With more to lose, there's more pressure not to lose it.
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Don't create for the masses. Create for the people who are your kind of weird.
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Just as we don't spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
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Successful people fail often, and, worth noting, learn more from that failure than everyone else.
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Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
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There's no correlation between how good your idea is and how likely your organization will be to embrace it.
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The danger of the Web is that you can go from idea to public announcement in under ten minutes.
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The less people know, the more they yell.
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If you could do tomorrow over again, would you?
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All good ideas are terrible... Until people realize they are obvious. If you're not willing to live through the terrible stage, you'll never get to the obvious part.
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When we intentionally seek out the difficult tasks, we're much more likely to actually create value.
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Even good excuses, really good ones, don't help very much. Explanations, on the other hand, are both scarce and useful. And accurate forecasts and insightful intuition are priceless.
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If you try to delight the undelightable, you've made yourself miserable for no reason.
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By the time there is a case study about your industry, you are already too late.
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You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.
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