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I feel like I'm treating people as I'd like to be treated.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Treated
Feel
Feels
Like
People
Treating

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Not only are bloggers suckers for the remarkable, so are the people who read blogs.
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If you are afraid to write or edit or assemble or disassemble, you are merely a spectator. And you are trapped, trapped by the instructions of those you've chosen to follow. Twenty people in the field and eighty thousand in the stands. The spectators are the ones who paid to watch, but it's the player on the field who are truly alive.
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The problem with holding a grudge is that your hands are then too full to hold onto anything else. It might be the competition or a technology or the lousy things that someone did a decade ago. None of it is going to get better as a result of revisiting the grudge.
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Shame must be accepted to be effective.
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And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.
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If you try to delight the undelightable, you've made yourself miserable for no reason.
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All good ideas are terrible... Until people realize they are obvious. If you're not willing to live through the terrible stage, you'll never get to the obvious part.
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So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.
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The best marketing strategy is to destroy your industry before your competition does.
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Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.
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If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.
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No organization ever created an innovation. People innovate, not companies.
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As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
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Practice works because practice gives us a chance to relax enough to make smart choices.
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All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame, and even dangerously bad ideas.
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The weird set an example for the rest of us. They raise the bar. They show us through their actions that in fact we're wired to do the new, not to comply with someone a thousand miles away.
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The less people know, the more they yell.
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Emotional labor is available to all of us, but it is rarely exploited as a competitive advantage.
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Quit or be exceptional. Average is for losers.
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Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
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