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Surprise comes from defying expectations.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Surprise
Expectations
Comes
Defying

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Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.
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In other words, If you don't take action, you won't get any results You are not your resume, you are your work
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A customer is never out of warranty, even if his product is.
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The good news is that more than ever, value accrues to those that show up, those that make a difference, those that do work that matters.
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Great boss is challenging people in the right way. Leading, not managing. Supporting them by giving them both a platform they can count on and expectations they can stretch for.
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Remember the Bob Dylan rule: it's not just a record, it's a movement.
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Surprise and delight and connection are remarkable.
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Gifts are not favors. If you expect something in return, it's not a gift.
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A business owner is the boss, but it's a job, a place that is stable and profitable. An entrepreneur is an artist of sorts, throwing his/herself into impossible situations and seeking out problems that require heart and guts to solve. Both are fine, but choose.
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