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Surprise comes from defying expectations.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Defying
Surprise
Expectations
Comes

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The opposite of coherent is interesting.
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Sometimes, we're so focused on being consistent that we also lower the bar on amazing. After all, the thinking goes, if we can't be amazing all the time, better to reset the expectation to merely good. Which robs us of the ability to (sometimes) be amazing.
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Good marketers tell a story.
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Competition validates you. It creates a category. It permits the sale to be this or that, not yes or no.
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Little changes cost you. Big changes benefit you by changing the game, but only if you go first.
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This might end up in crying. If you're not prepared to cry about it, I'm not sure you're making art. And if you're not prepared to dance in anticipation, you're definitely not making art.
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You succeed because you've chosen to be confident. It's not really useful to require yourself to be successful before you're able to become confident.
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Don't scale because you think there's a pot of gold over that rainbow. Scale because you're ready and eager to do heroic work, every day, forever.
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We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiative.
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Be genuine. Be remarkable. Be worth connecting with.
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I think the most productive thing to do during times of change is to be your best self, not the best version of someone else.
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If you need to conceal your true nature to get in the door, understand that you'll probably have to conceal your true nature to keep that job.
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The resistance is not something to be avoided, it's something to seek out.
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Say what you believe and see who follows.
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The enemy of fear is creativity.
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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That the horrible Zika virus or HIV, we can look at what it means to be patient zero, what it means to need not much contact to spread, and all of those things follow into the way ideas spread.
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You can't win by being more average than average.
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Play a new game, not the older game but faster.
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Saying no to loud people gives you the resources to say yes to important opportunities.
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