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Surprise comes from defying expectations.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Defying
Surprise
Expectations
Comes

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If you can't sell to 1 in 1000, why market to a million?
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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Marketing begins before the product is launched.
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Big ideas are little ideas that no-one killed too soon.
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One way to think about running a successful business is to figure out what the least you can do is, and do that.
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If you want to be a leader, go lead
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The problem with putting it all on the line is that it might not work out. The problem with not putting it all on the line is that it will never (ever) change things for the better. Not much of a choice, I think.
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Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
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Be personal. Be relevant. Be specific.
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The fatigue was there, but some people understood that putting it aside was the single most important factor in succeeding.
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Laptop computers dramatically increased the time people spend doing work. (The internet dramatically decreased it, so we're even).
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The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
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And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying hot air balloons. People who can spread ideas, regardless of what those ideas are, win. But consumers, they got way more choices than they used to and way less time.
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It's possible that your next frontier isn't to get more efficient, it's to get more brave.
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Don't wait to be picked. Pick yourself.
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Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.
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Emotional labor is available to all of us, but it is rarely exploited as a competitive advantage.
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Initiative is the privilege of picking yourself.
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Busy does not equal important. Measured doesn't mean mattered.
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Black Friday is a media trap, an orchestrated mass hallucination based on herd dynamics and the media cycle.
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