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Why do we value leadership, connection and grace? Because it's scarce, and that scacity creates value.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Scarce
Connection
Creates
Connections
Leadership
Value
Grace
Values

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Competition and the market are like water, they go where they want
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If it scares you, it might be a good thing to try.
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The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.
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And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying hot air balloons. People who can spread ideas, regardless of what those ideas are, win. But consumers, they got way more choices than they used to and way less time.
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It always feels too soon to leap. But you have to. Because that's the moment between you and remarkable.
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Being aware of your fear is smart. Overcoming it is the mark of a successful person.
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