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Someone can always do your job a little better or faster or cheaper than you can.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Faster
Jobs
Someone
Littles
Better
Little
Always
Conformist
Cheaper

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You dont need to convince everyone. All you need to do is motivate people who choose to follow you.
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If you want to get in shape, go to the # gym every single day, change your clothes and take a shower. If you can do that every single day for a month, pretty soon you'll start doing something while you're there.
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Competition validates you. It creates a category. It permits the sale to be this or that, not yes or no.
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Facts are irrelevant. What matters is what the consumer believes.
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By the time there is a case study about your industry, you are already too late.
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Be personal. Be relevant. Be specific.
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It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.
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People rarely buy what they need. They buy what they want.
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How dare you settle for less when the world has made it so easy for you to be remarkable?
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We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.
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Doing justice to the work is your task, not setting a world record.
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If you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it. And yet our schools are churning out kids who are stuck looking for jobs where the boss tells them exactly what to do.
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The problem with putting it all on the line is that it might not work out. The problem with not putting it all on the line is that it will never (ever) change things for the better. Not much of a choice, I think.
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Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading.
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Successful people fail often, and, worth noting, learn more from that failure than everyone else.
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Not only are bloggers suckers for the remarkable, so are the people who read blogs.
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Treat different people differently. Anything else is a compromise.
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Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone.
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If there's time for an emergency, why isn't there time for brilliance, generosity or learning?
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There's no correlation between how good your idea is and how likely your organization will be to embrace it.
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