Quote

What people are afraid of isn't failure. It's blame. Criticism.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
People
Blame
Criticism
Failure
Afraid

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Once you free yourself from the need for perfect acceptance, it's a lot easier to launch work that matters.
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There's no life-work balance. I think you have to have the discipline to have the life you want to have. And if you are stealing from one part of your life in order to make the other part work, you are going to pay for it.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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Personalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.
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Competition and the market are like water, they go where they want
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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
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If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.
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I think creativity is better described as failing repeatedly until you get something right.
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Positive thinking is hard. Worth it, though.
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In a digital world, the gift I give you almost always benefits me more than it costs.
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Excellence isn't about meeting the spec, it's about setting the spec.
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
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'Good enough' stopped being good enough a long time ago. so why not be great?
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Real content marketing isn’t repurposed advertising, it is making something worth talking about.
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I have something to say. I know how to do something. I’m doing it. If you want me to do it with you, raise your hand.
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Not changing your strategy merely because you're used to the one you have now is a lousy strategy.
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The reason you might choose to embrace the artist within you now is that this is the path to (cue the ironic music) security.
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It takes three years to be an overnight success, sometimes more.
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Not adding value is the same as taking it away.
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