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My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Like
Paradoxically
Improves
Basically
Results
Nature
Life

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Fear for a linchpin is a clue that you're getting close to doing something important.
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A brilliant author or businesswoman or senator or software engineer is brilliant only in tiny bursts. The rest of the time, they’re doing work that most any trained person could do.
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Before you promise to change the world, it makes sense to do the hard work of changing your neighborhood.
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Everyone will think it's stupid! Everyone says it's impossible. Guess what? Everyone works in the balloon factory and everyone is wrong.
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Developing expertise or assets that are not easily copied is essential otherwise you're just a middleman.
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I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge.
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Excellence isn’t about working extra hard to do what you’re told. It’s about taking the initiative to do work you decide is worth doing.
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Who gets to decide what you want?
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Give up control and give it away ... The more you give your idea away, the more your company is going to be worth.
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Everyone has a comfort zone. Worth considering: How hard (and how often) are you willing to work to get out of it? You can turn that into a habit if you choose.
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You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.
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The value we create is directly related to how much valuable information we can produce, how much trust we can earn, and how often we innovate.
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The job is not your work what you do with your heart and soul is the work.
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As soon as we associate reading with a test, we've missed the point.
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The resistance is the voice in your head telling you to use bullets in your PowerPoint slides...It’s the voice that tells you to leave controversial ideas out of the paper you’re writing, because the teacher won’t like them. The resistance pushes relentlessly for you to fit in.
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Human beings, thanks to culture and genetics, are inclined to be pessimistic, fearful, skeptical and believers in conspiracy theories. We also don't like change.
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If you hear my idea but don't believe it, that's not your fault it's mine. If you see my new product but don't buy it, that's my failure, not yours. If you attend my presentation and you're bored, that's my fault too.
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
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