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Real content marketing isn’t repurposed advertising, it is making something worth talking about.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Worth
Talking
Making
Real
Something
Marketing
Advertising
Content

More quotes by Seth Godin

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You gain converts by winning at something the existing provider didn't think was so important.
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You don't need a new plan for next year. You need a commitment.
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If you can't make money from attention, you should do something else for a living.
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Art is a personal act of courage, something one human does that creates change in another.
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You can't win by being more average than average.
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Not adding value is the same as taking it away.
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There's no correlation between how good your idea is and how likely your organization will be to embrace it.
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If you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it. And yet our schools are churning out kids who are stuck looking for jobs where the boss tells them exactly what to do.
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Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
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Gifts are not favors. If you expect something in return, it's not a gift.
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No more than six words on a slide. Ever. There is no presentation so complex that this rule needs to be broken.
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Becoming a superstar takes about 10,000 hours of hard work.
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Tribes makes our lives better, and leading a tribe is the best life of all.
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Habits are where our lives and careers and bodies are made.
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Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.
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The way you feel about giving money to good causes has a lot to do with the way you feel about money.
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome. You can't merely wing it and expect to keep up with them. Setting aside all the safety valves and pleasant distractions is the first way to send yourself the message that you're playing for keeps
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The key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.
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No organization ever created an innovation. People innovate, not companies.
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Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they're the ones that are going to spread the word for you.
Seth Godin