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Real content marketing isn’t repurposed advertising, it is making something worth talking about.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Advertising
Content
Worth
Talking
Making
Real
Something
Marketing

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Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.
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Somewhere in the world, someone is doing something that you decided couldn't be done.
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So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.
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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked quit waiting for someone to give you permission quit waiting for someone to say you are officially qualified... and pick yourself.
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I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge.
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The best experiences and the biggest ideas don't fit into a category. They change it.
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The best creative solutions don't come from finding good answers to the questions that are presented... They come from inventing new questions!
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Figure out the people part and the technology gets a whole lot simpler.
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Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
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Data is not useful until it becomes information.
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Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
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Remember the Bob Dylan rule: it's not just a record, it's a movement.
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The best marketing strategy is to destroy your industry before your competition does.
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You can't lose. Go, go, go!
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Play a new game, not the older game but faster.
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When your art fails, make better art.
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Mass attention is almost unattainable and it's not clear that you want it.
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Self sufficiency appears to be a worthy goal, but it's now impossible if you want to actually get anything done. All our productivity, leverage and insight comes from being part of a community, not apart from it. The goal, I think, is to figure out how to become more dependent, not less.
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Don’t do it because it’s your job, do it because you can.
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Emotional labor is available to all of us, but it is rarely exploited as a competitive advantage.
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