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Real content marketing isn’t repurposed advertising, it is making something worth talking about.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Making
Real
Something
Marketing
Advertising
Content
Worth
Talking

More quotes by Seth Godin

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The best creative solutions don't come from finding good answers to the questions that are presented... They come from inventing new questions!
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Effort is its own reward if you allow it to be.
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The person who fails the most wins.
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When the room brightens when you walk in, you matter.
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In our desire to please everyone, it's very easy to end up being invisible or mediocre.
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If you want to get in shape, go to the # gym every single day, change your clothes and take a shower. If you can do that every single day for a month, pretty soon you'll start doing something while you're there.
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Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste that opportunity, every page or sentence that doesn't do enough to advance the cause is waste.
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I think the most productive thing to do during times of change is to be your best self, not the best version of someone else.
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If you take action, you will be judged. There's no way around it. The alternative, of course, is much safer. To be ignored. Up to you.
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If you treat your employees like mushrooms (keep them in the dark and regularly throw crap on them), it's entirely likely you will get precisely the work you deserve in return.
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Competition validates you. It creates a category. It permits the sale to be this or that, not yes or no.
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Most people have been brainwashed into believing that their job is to copyedit the world, not to design it.
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I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn't increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue.
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Gratitude and opportunity create more of the same.
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If you're not willing to face the abyss of choice, you will almost certainly not spend enough time dancing with opportunity.
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Just because the tide is out, doesn't mean there is less water in the ocean.
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What evidence would you need to see to change your mind about this?
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Becoming a superstar takes about 10,000 hours of hard work.
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Remember the Bob Dylan rule: it's not just a record, it's a movement.
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Go ahead, do something impossible.
Seth Godin