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Real content marketing isn’t repurposed advertising, it is making something worth talking about.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Real
Something
Marketing
Advertising
Content
Worth
Talking
Making

More quotes by Seth Godin

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You can't win by being more average than average.
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There's a huge difference between being a replaceable cog on the assembly line and being the one who is missed, the one with a unique contribution, the one who made a difference.
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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked quit waiting for someone to give you permission quit waiting for someone to say you are officially qualified... and pick yourself.
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Once you free yourself from the need for perfect acceptance, it's a lot easier to launch work that matters.
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The enemy of fear is creativity.
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If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against your quest to do something worth talking about, it's unlikely it would be worth the journey. Persist.
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Just because the tide is out, doesn't mean there is less water in the ocean.
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Nothing about becoming indispensable is easy. If it's easy, it's already been done and it's no longer valuable.
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The key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.
Seth Godin
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The art, the new, the ability to connect the dots and to make an impact - sooner or later, that can only come from one who creates, not from a teacher and not from a book.
Seth Godin
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Average feels safe but it's not. It's invisible.
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Don't try to be the 'next'. Instead, try to be the other, the changer, the new.
Seth Godin
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It's rare to find a consistently creative or insightful person who is also an angry person. They can't occupy the same space, and if your anger moves in, generosity and creativity often move out. It's difficult to use revenge or animus to fuel great work.
Seth Godin
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Remember the Bob Dylan rule: it's not just a record, it's a movement.
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The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
Seth Godin
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Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.
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You can't lose. Go, go, go!
Seth Godin
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It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.
Seth Godin
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If you're not willing to get your 'worst one ever' out of the way, how will you possibly do better than that?
Seth Godin
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All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame, and even dangerously bad ideas.
Seth Godin