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People talking about you is far more effective than talking about yourself.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Effective
Talking
People

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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
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Being aware of your fear is smart. Overcoming it is the mark of a successful person.
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Life is not about gutting out every situation. It's about identifying opportunity or the lack thereof. If your pride is all that is standing in the way of quitting, quit. The right people won't care and the wrong people don't matter. If you know you're on the right path, persevere though the pain. It will be worth it.
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If it's work, we try to figure out how to do less, If it's art, we try to figure out how to do more
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We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.
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As long as you want to please everyone, you won't please anyone.
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The only path to amazing runs directly through not-yet-amazing
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Either you defend the status quo, or you invent the future.
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More time [to decide] without more information just creates anxiety, not insight.
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Great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant and grow again.
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... outsiders are way more likely to approach your organization with fabulous projects if they think they're likely to both get a good reception and succeed when they get to market.
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Why do we value leadership, connection and grace? Because it's scarce, and that scacity creates value.
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Positive thinking is hard. Worth it, though.
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Ideas that spread win.
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The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps it will be the most urgent thing. Or the easiest. In fact, the most important thing probably isn't even on your agenda.
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No is the foundation that we can build our yes on.
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Many people believe that great designers get great clients. It's the other way around.
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If you take action, you will be judged. There's no way around it. The alternative, of course, is much safer. To be ignored. Up to you.
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Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.
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Tribes makes our lives better, and leading a tribe is the best life of all.
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