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People talking about you is far more effective than talking about yourself.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Effective
Talking
People

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There's no shortage of great ideas. There's a shortage of execution.
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How dare you settle for less when the world has made it so easy for you to be remarkable?
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Playing safe is very risky.
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Evolution is the most popular way we have for dealing with change.
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Too often, we don't give people the opportunity to fill in the blanks.
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People are not afraid of failure, they're afraid of blame.
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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you're more likely to shore it up and create an environment where it can take place.
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Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.
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If you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it. And yet our schools are churning out kids who are stuck looking for jobs where the boss tells them exactly what to do.
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It's not an accident that successful people read more books.
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The first step to getting good is admitting that you aren't (yet).
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There's no map for being an artist.
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Give up control and give it away ... The more you give your idea away, the more your company is going to be worth.
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Busy does not equal important. Measured doesn't mean mattered.
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More time [to decide] without more information just creates anxiety, not insight.
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Sometimes, we're so focused on being consistent that we also lower the bar on amazing. After all, the thinking goes, if we can't be amazing all the time, better to reset the expectation to merely good. Which robs us of the ability to (sometimes) be amazing.
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It's clearly more fun to make the rules than to follow them.
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If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.
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Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
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The job isn't to catch up to the status quo the job is to invent the status quo.
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