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People talking about you is far more effective than talking about yourself.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
People
Effective
Talking

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Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.
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Instead of focusing on arguing with people who say no, it might be easier to get near the people who like to say yes.
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The minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity.
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A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.
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If you're going to invest a valuable asset (like time), go ahead and make it productive. Use a postit or two, or some index cards or a highlighter. Not to write down stuff so you can forget it later, but to create marching orders. It's simple: if three weeks go by and you haven't taken action on what you've written down, you wasted your time.
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Art is when we do work that matters in a creative way, in a way that touches (people) and changes them for the better.
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No more than six words on a slide. Ever. There is no presentation so complex that this rule needs to be broken.
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The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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Competition and the market are like water, they go where they want
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If you believe that a given situation should make you unhappy, then it will, and the unhappiness will then reinforce the condition.
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Good ideas come from bad ideas, but only if there are enough of them.
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Nothing about becoming indispensable is easy. If it's easy, it's already been done and it's no longer valuable.
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There's a huge difference between being a replaceable cog on the assembly line and being the one who is missed, the one with a unique contribution, the one who made a difference.
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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you're more likely to shore it up and create an environment where it can take place.
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Remarkable visions and genuine insight are always met with resistance. And when you start to make progress, your efforts are met with even more resistance. Products, services, career paths... whatever it is, the forces for mediocrity will align to stop you, forgiving no errors and never backing down until it's over
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Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading.
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If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.
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The first rule of doing work that matters: Go to work on a regular basis.
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If you measure it, it will improve.
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Great work is the result of seeking out tension, not avoiding it.
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