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People talking about you is far more effective than talking about yourself.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Effective
Talking
People

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You cannot buy your way to share of voice today you cannot buy attention anymore.
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Mass attention is almost unattainable and it's not clear that you want it.
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Great work is the result of seeking out tension, not avoiding it.
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It's far easier to put your future into someone else's hands than it is to slog your way forward, owning the results as you go.
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There's no map for being an artist.
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As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before.
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Making promises and keeping them is a great way to build a brand.
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Just start. Start now. Fail often. Enjoy the ride.
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Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important
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If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.
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If you can't be remarkable, perhaps you should consider doing nothing until you can.
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Play a new game, not the older game but faster.
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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you're more likely to shore it up and create an environment where it can take place.
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Saying 'no' or even 'stop' is the hallmark of the professional you want on your team.
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If you're different somehow and have made yourself unique, people will find you and pay you more.
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Ideas that spread win.
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No, the only way to know what people think is to watch what they do, not what they say. Do they come back for more? Do you cause them to change their behavior? Can you make them smile?
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This notion that it is up to each person to innovation in some way flies in the face of the industrial age, but you know what, the industrial age is over.
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