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When we intentionally seek out the difficult tasks, we're much more likely to actually create value.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Create
Values
Actually
Difficult
Intentionally
Much
Likely
Tasks
Seek
Value

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A bully is playing a game, one that he or she enjoys and needs. You're welcome to play this game if it makes you happy, but for most people, it will make you miserable.
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Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
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What if getting bigger isn't the point? What if you merely got better?
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No organization ever created an innovation. People innovate, not companies.
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The minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity.
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It's easy to pretend expertise when there's no data to contradict you.
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Art is what we're doing when we do our best work.
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Once you free yourself from the need for perfect acceptance, it's a lot easier to launch work that matters.
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If you work in an urgent-only culture, the only solution is to make the right things urgent.
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Competition validates you. It creates a category. It permits the sale to be this or that, not yes or no.
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If you hesitate to map out your future, to make a big plan or to set a goal, you've just gone ahead and mapped your future anyway.
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Too often, the person who wrecks our work is us.
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Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person's shoes. There's no rational, universal course because individuals have different goals, different worldviews and different experiences.
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The way to get unstuck is to start down the wrong path, right now.
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You dont need to convince everyone. All you need to do is motivate people who choose to follow you.
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Excellence isn’t about working extra hard to do what you’re told. It’s about taking the initiative to do work you decide is worth doing.
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