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When we intentionally seek out the difficult tasks, we're much more likely to actually create value.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Actually
Difficult
Intentionally
Much
Likely
Tasks
Seek
Value
Create
Values

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If there's time for an emergency, why isn't there time for brilliance, generosity or learning?
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The job isn't to catch up to the status quo the job is to invent the status quo.
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Effort is its own reward if you allow it to be.
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Playing safe is very risky.
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Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.
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If you measure it, it will improve.
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If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making.
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The problem with requiring people to be loud and angry to get things done is that you're now surrounded by people who are loud and angry.
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If you demand that everything that happens be something you are adequately prepared for, I wonder if you’ve chosen never to leap in ways that we need you to leap. Once we embrace this chasm, then for the things for which we can never be prepared, we are of course, always prepared.
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And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.
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Many people believe that great designers get great clients. It's the other way around.
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Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.
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Competition and the market are like water, they go where they want
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.
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We are too focused on avoiding criticism and not enough on making a difference.
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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked quit waiting for someone to give you permission quit waiting for someone to say you are officially qualified... and pick yourself.
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Before you promise to change the world, it makes sense to do the hard work of changing your neighborhood.
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Surprise comes from defying expectations.
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