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Content Marketing is all the Marketing that's left.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
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Marketers
Marketing
Content
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading.
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Play a new game, not the older game but faster.
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Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.
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The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.
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You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.
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Excellence isn’t about working extra hard to do what you’re told. It’s about taking the initiative to do work you decide is worth doing.
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I define anxiety as experiencing failure in advance.
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What I learned: Shun nonbelievers. Ignore critics. Do your best for people who want to dance with you.
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Marketing begins before the product is launched.
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Will you succeed because you are more well-rounded than others? Because you fit in better than everyone else? Bloody unlikely. We succeed when we are trusted to be the best at what we do.
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Competition validates you. It creates a category. It permits the sale to be this or that, not yes or no.
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The enemy of creativity... is fear. We're all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
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Don’t be different just to be different. Be different to be better.
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Go ahead, do something impossible.
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If you hear my idea and dont believe it , thats not your fault its mine.
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Somewhere in the world, someone is doing something that you decided couldn't be done.
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Surprise comes from defying expectations.
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Who gets to decide what you want?
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Don't have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve.
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