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Content Marketing is all the Marketing that's left.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Left
Marketers
Marketing
Content

More quotes by Seth Godin

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If you've got the platform and the ability to make a difference, then this goes beyond 'should' and reaches the level of 'must.' You must make a difference or you squander the opportunity. Wasting the opportunity both degrades your own ability to contribute and, more urgently, takes something away from the rest of us.
Seth Godin
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Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
Seth Godin
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The less people know, the more they yell.
Seth Godin
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In nearly every case, trying to lead everyone results in leading no one in particular.
Seth Godin
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Think big. Start small.
Seth Godin
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Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.
Seth Godin
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Laptop computers dramatically increased the time people spend doing work. (The internet dramatically decreased it, so we're even).
Seth Godin
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Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste that opportunity, every page or sentence that doesn't do enough to advance the cause is waste.
Seth Godin
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Sometimes, we're so focused on being consistent that we also lower the bar on amazing. After all, the thinking goes, if we can't be amazing all the time, better to reset the expectation to merely good. Which robs us of the ability to (sometimes) be amazing.
Seth Godin
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Play a new game, not the older game but faster.
Seth Godin
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Gratitude and opportunity create more of the same.
Seth Godin
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I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn't increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue.
Seth Godin
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Marketing begins before the product is launched.
Seth Godin
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I think if your goal is for everything to be okay, that's a mistake. To achieve that goal, the only obstacle you'd have to face tomorrow is to eliminate all risk ... I've made the decision that I'm never trying to make everything okay. I'm trying for there to be more loose ends, not fewer loose ends.
Seth Godin
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Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they're the ones that are going to spread the word for you.
Seth Godin
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If you can't be remarkable, perhaps you should consider doing nothing until you can.
Seth Godin
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Here's the fascinating part, call it the golden shoulder: We have no idea in advance who the great contributors are going to be. We know that there's a huge cohort of people struggling outside the boundaries of the curated, selected few, but we don't know who they are.
Seth Godin
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What I learned: Shun nonbelievers. Ignore critics. Do your best for people who want to dance with you.
Seth Godin
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Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
Seth Godin
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Persistence isn't using the same tactics over and over. Persistence is having the same goal over and over.
Seth Godin