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You don't win an Olympic gold medal with a few weeks of intensive training.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Week
Winning
Intensive
Olympic
Medal
Weeks
Gold
Training

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No more than six words on a slide. Ever. There is no presentation so complex that this rule needs to be broken.
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The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
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Don't try to be the 'next'. Instead, try to be the other, the changer, the new.
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Build it, and they will come only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.
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If you don't require the journey to be easy or comfortable or safe, you can change the world.
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Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.
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Remember the Bob Dylan rule: it's not just a record, it's a movement.
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My problem with the search for the badge of real is that it trades your goals and your happiness for someone else's.
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Initiative is the privilege of picking yourself.
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You cannot buy your way to share of voice today you cannot buy attention anymore.
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Think big. Start small.
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The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.
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The easiest way to thrive as an outlier is to avoid being one. At least among your most treasured peers. Surround yourself with people in at least as much of a hurry, at least as inquisitive, at least as focused as you are.
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Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.
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Don't waste time looking for a better pencil: learn to write better.
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Surprise and delight and connection are remarkable.
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Don’t do it because it’s your job, do it because you can.
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If you can't be remarkable, perhaps you should consider doing nothing until you can.
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The danger of the Web is that you can go from idea to public announcement in under ten minutes.
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More process, less innovation. More operations, less innovation. More management, less innovation. More entrepreneurs, more innovation.
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