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I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
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Obligation
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Raises
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More quotes by Seth Godin
Competence is no longer scarce.
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Even good excuses, really good ones, don't help very much. Explanations, on the other hand, are both scarce and useful. And accurate forecasts and insightful intuition are priceless.
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No niche is too small if it's yours.
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What I learned: Shun nonbelievers. Ignore critics. Do your best for people who want to dance with you.
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Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.
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One way to think about running a successful business is to figure out what the least you can do is, and do that.
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It takes three years to be an overnight success, sometimes more.
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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
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It's rare to find a consistently creative or insightful person who is also an angry person. They can't occupy the same space, and if your anger moves in, generosity and creativity often move out. It's difficult to use revenge or animus to fuel great work.
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If you can't sell to 1 in 1000, why market to a million?
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One key to moving forward is knowing what to leave behind.
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All great programmers learn the same way. They poke the box. They code something and see what the computer does. They change it and see what the computer does. They repeat the process again and again until they figure out how the box works.
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Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they're the ones that are going to spread the word for you.
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If you want to dig a big hole, you need to stay in one place.
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My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results.
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Every voice doesn't matter--only the voices that move your idea forward, that make it better, that make you better, that make it more likely you will ship work that benefits your tribe.
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My new favorite word is 'awkward.'...Th e reason we need to be in search of awkward is that awkward is the barrier between us and excellence, between where we are and the remarkable. If it were easy, everyone would have done it already, and it wouldn't be worth the effort.
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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
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Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
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You get to keep making art as long as you are willing to make the choices that let you make your art.
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