Quote

I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Right
Game
Different
Choices
Believe
Possible
Bars
Think
Anyone
Raise
Thinking
Games
Obligation
Change
Raises
Better
Rules
Play
Choice

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You can game the social media in the short run, but not for long.
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Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
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Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.
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Trust is precious and easily wasted, and guessing is a lousy foundation for future progress.
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As you've probably discovered, great work makes us uncomfortable.
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Soon is not as good as now.
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This might end up in crying. If you're not prepared to cry about it, I'm not sure you're making art. And if you're not prepared to dance in anticipation, you're definitely not making art.
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The problem with requiring people to be loud and angry to get things done is that you're now surrounded by people who are loud and angry.
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Please stop waiting for a map. We reward those who draw maps, not those who follow them.
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The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
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You don't need more time in your day. You need to decide.
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Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.
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You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.
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The thing is, the future happens. Every single day, like it or not. Sure, tomorrow is risky, frightening and in some way represents one step closer to the end. But it also brings with it the possibility of better and the chance to do something that matters.
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The Cul-de-Sac ( French for dead end ) ... is a situation where you work and work and work and nothing much changes
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'Good enough' stopped being good enough a long time ago. so why not be great?
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Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.
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Is it worth getting one more tweet out, or putting your phone down and doing something that is worth tweeting?
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Cheap is the last refuge of a product developer or marketer who is out of great ideas.
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The key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.
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