Quote

For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Changed
Differences
Marketers
Modern
Quantity
Point
Actual
Lives
Connection
Matter
Connections
Work
Matters
Made
Difference

More quotes by Seth Godin

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Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
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If you want to get in shape, go to the # gym every single day, change your clothes and take a shower. If you can do that every single day for a month, pretty soon you'll start doing something while you're there.
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All great programmers learn the same way. They poke the box. They code something and see what the computer does. They change it and see what the computer does. They repeat the process again and again until they figure out how the box works.
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What you do for a living is not be creative, what you do for a living is ship.
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Great work is the result of seeking out tension, not avoiding it.
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An organization filled with honest, motivated, connected, eager, learning, experimenting, ethical and driven people will always defeat the one that merely has talent. Every time.
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Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.
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If you can't be remarkable, perhaps you should consider doing nothing until you can.
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We are too focused on avoiding criticism and not enough on making a difference.
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Your audacious life goals are fabulous. We're proud of you for having them. But it's possible that those goals are designed to distract you from the thing that's really frightening you--the shift in daily habits that would mean a re-invention of how you see yourself.
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Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.
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You can't win by being more average than average.
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It's human nature to quit when it hurts. But it's that reflex that creates scarcity.
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This might end up in crying. If you're not prepared to cry about it, I'm not sure you're making art. And if you're not prepared to dance in anticipation, you're definitely not making art.
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Dig your well before you're thirsty.
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The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.
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Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
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If you need to conceal your true nature to get in the door, understand that you'll probably have to conceal your true nature to keep that job.
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Instead of focusing on arguing with people who say no, it might be easier to get near the people who like to say yes.
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