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If you try to delight the undelightable, you've made yourself miserable for no reason.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Miserable
Delight
Reason
Trying
Made

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Just start. Start now. Fail often. Enjoy the ride.
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One option is to struggle to be heard whenever you're in the room... Another is to be the sort of person who is missed when you're not. The first involves making noise. The second involves making a difference.
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The enemy of creativity... is fear. We're all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
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Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.
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Evolution is the most popular way we have for dealing with change.
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No, the only way to know what people think is to watch what they do, not what they say. Do they come back for more? Do you cause them to change their behavior? Can you make them smile?
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By the time there is a case study about your industry, you are already too late.
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Leadership is scarce because few people are willing to go through the discomfort required to lead.
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What if getting bigger isn't the point? What if you merely got better?
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A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.
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Don't try to be the 'next'. Instead, try to be the other, the changer, the new.
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Your drudgery is another person's delight. It's only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
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We are too focused on avoiding criticism and not enough on making a difference.
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If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.
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If you use your money to create exceptional products and services, you won't need to spend it on advertising.
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A customer is never out of warranty, even if his product is.
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By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.
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If you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it. And yet our schools are churning out kids who are stuck looking for jobs where the boss tells them exactly what to do.
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Trust is precious and easily wasted, and guessing is a lousy foundation for future progress.
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.
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